SOME THINGS IN LIFE SHOULD BE UNCOMFORTABLE. *Shoes aren't one of them.
IF/THEN STANDS FOR THE COURAGE, COMFORT AND CONFIDENCE TO PURSUE THE UNKNOWN.
If we choose to live in here and now, then we mark the end of the path most traveled. We disrupt the every day-to-day with footwear that flows effortlessly from one moment to the next.
Honestly the most comfortable shoe I’ve bought in a long time. And they still look fresh out of the box even though I wear them all day every day. My new daily shoe.
Partner, Serial Entrepreneur
I may be biased but I am completely in love with this shoe. When we made IF/THEN, I got rid of every other shoe in my closet. Now I only have these in all colors. Legit, the only shoe I own.
Partner, Shoe Maker
Incredible value with comfort, style and versatility. Wouldn't be surprised if they were $600. For the price, these shoes provide excellent value,