IN A WORLD WHERE MORE PEOPLE HAVE THE COURAGE TO PURSUE THE UNKNOWN, WE CREATE FOOTWEAR THAT PROVIDES CONFIDENCE THROUGH SIMPLICITY AND SOPHISTICATION.
Born and Raised in Miami.
If we choose to live in the here and now, then we mark the end of the path most traveled.
Our founders have been in the footwear industry for generations, designing and manufacturing shoes with a humble respect for the craft. Converging in Miami, this team of passionate entrepreneurs set to disrupt the every day-to-day with footwear that effortlessly flows from one moment to the next.
Using Logic to Create Style.
If we set a good example for shoemakers, then we can change the future of footwear.
We are IF/THEN because we use logic to create style. We carefully consider each choice and consequence in an ever-changing effort to create the most versatile and comfortable shoes possible. If you try them, then you will love them.
Why the Asterisk?Â
It’s a symbol that shows that we are more than we seem, and that we strive to read further, explore deeper, and break boundaries.
Our logo is a human touch in a sea of information that lacks authentic, raw, and candid moments. We want to connect our humanity to our passion for the craft of shoemaking. Our asterisk is a moment of pause, representing what might not always be present on the surface. From the subtle details that go into crafting our shoes to stories that dig deeper than a headline.